market penetration

market penetration
market penetration UK US noun [U] COMMERCE, MARKETING
the degree to which a product or brand is bought, used, or known by a particular group of customers: enhance/gain/increase market penetration »

We gained market penetration but it remains very low at 0.56%.

high/small/significant market penetration »

Small newspapers have a higher market penetration than most larger papers.

a process in which a product or brand becomes bought, used, or known by more and more people: »

The corporate fitness market represents an excellent opportunity for continued market penetration.


Selling in the Netherlands is the first priority for our European market penetration strategy.

Financial and business terms. 2012.

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  • market penetration — /ˌmɑ:kɪt ˌpenɪ treɪʃ(ə)n/ noun the percentage of a total market which the sales of a company cover …   Marketing dictionary in english

  • market penetration/share — Used in the context of general equities. Percent of trading volume in a stock that a particular market maker trades. Bloomberg Financial Dictionary …   Financial and business terms

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