market penetration

market penetration
market penetration UK US noun [U] COMMERCE, MARKETING
the degree to which a product or brand is bought, used, or known by a particular group of customers: enhance/gain/increase market penetration »

We gained market penetration but it remains very low at 0.56%.

high/small/significant market penetration »

Small newspapers have a higher market penetration than most larger papers.

a process in which a product or brand becomes bought, used, or known by more and more people: »

The corporate fitness market represents an excellent opportunity for continued market penetration.

»

Selling in the Netherlands is the first priority for our European market penetration strategy.


Financial and business terms. 2012.

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